NOVA's Secret Life of Scientists and Enginners

I'm not entirely sure why BB-8 is in the center of NOVA's banner photo. I'm assuming that somehow Lucasfilms is endorsing the need to make our scientists and engineers look cool.

That's kind of where NOVA's The Secret Life of Scientists and Engineers Facebook page is doing. They post daily news and reports about what scientists do. It's sort of like an ongoing This is What a Scientists Looks Like campaign but a little more professionally done.

Here are a few examples - most of which are available on their YouTube channel...