Reduce, reuse, recycle
Glass is a generally a fairly environmentally-friendly material, being made primarily of sand, so the idea of reusing glass bottles to build homes after they were used for their initial, beer-transporting purpose is brilliant.
I wish it would have worked out...and I also kind of wish I had one of the WOBO bottles, but with only 100,000 of them having been made, I'm guessing the sell for a pretty penny.
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