Jeep Grand Cherokee Manifesto Commercial

First off, the song is "God's Gonna Cut You Down" as performed by Johnny Cash. The video starring just about everybody but Cash is over here if you want to hear the whole song.

I knew you wanted to know.

The video - one-minute long - is officially an advertisement for a Jeep, but it uses patriotism and transfer about the great manufacturing history of America to make you think that if we made great things here once, the Jeep must be one of those things.

Which it might be, but that's not our point.

For me, the video is a nice, emotional call-out to return to manufacturing greatness, something that materials science just might help us do.