Alfred University 90's Ad: Ceramics Engineering

Just how 90's can one video get?

Let me count the ways

• 0:15 - dutch angles shifting back and forth (repeats at 0:31...and 0:53...and so many times) just to make things 'exciting' 
• 0:25 - flickering font on screen
• 0:37 - jumping footage, eliminating some frames to make the motion 'edgier'
• 0:40 - the good doctor's duster coat
• 0:46 - repeated, slightly closer footage of the same hammer hitting a window
• 0:49 - animation repeating quickly again and again
• 1:24 - science lab lit with green, orange, and purple lights
• 1:53 - slow motion glass jar drop
• 2:24 - unnecessary sound effect
• 2:50 - glass falling footage repeated from earlier
• 2:53 - racing footage stretched and tilted as it plays
• 3:09 - washed-out airplane footage tilting back and forth to a rock score

Ok, I quit...the cliches are just too numerous for me to note for the full fifteen minute run time of the video.

It's like the Bill Nye Show has come alive all over again.

I will recap the content, however...

• hardening tempered glass
• space shuttle tiles
• ceramic engineering lab footage
• basic ceramic properties
• possibilities of ceramic engines in cars
• catalytic converters
• superconductivity
• piezoelectric crystals
• liquid crystal window coatings
• fiber optics
• bioceramics

The animation at 2:03 - showing ion exchange to harden the surface a glass (similar to the production of Gorilla Glass) isn't necessarily a 90's cliche, but it is really well explained.

In case you're curious, Alfred University still hosts the New York State College of Ceramics. Looks like it might be fun to visit. Plus it looks like Alix (now Alexis) Clare is still there.